These are the questions Ontario owners ask most often before starting a conversation about the Growth Partner Program. The short answers are above; the sections below explain the reasoning behind the most important ones. Anything missing from this page is worth a quick call, text or email; owners' real questions usually improve the next version of it.
Frequently asked questions
What exactly is the Growth Partner Program?
A performance-based partnership. Ali Sedighi invests time upfront and is paid on measurable results, under custom terms written for your business. Only a limited number of partnerships run at once.
What share of my revenue would you take?
There's no standard share or percentage. How payment works is decided for each partnership, after your numbers have been reviewed, and written into the terms.
Do you promise a result?
No. Nobody can honestly promise a growth figure. What we agree in writing is how results are measured and how payment follows them, which means Ali carries part of the risk.
Is there a long-term contract?
There's no lock-in. Each partnership has a written term and a clear exit for both sides. Fixed-fee projects have a defined scope, and retainers run on written terms.
How long before we see results?
It depends on your sales cycle. Follow-up improvements can show within weeks, while search work builds over months. The terms state the period over which results are measured.
We tried an agency before and it didn't work. Why would this be different?
Partly because of how you pay. Most disappointing agency relationships charge for activity whatever happens. Here, results are defined and measured before work begins, and Ali's pay depends on them.
Who owns the website, ad accounts and data?
You do. Websites, ad accounts, analytics, call tracking and customer records should be in your business's name, with access granted to us. That's written into the terms.
What reporting will I get?
A regular summary of enquiries, wins and sale value by source, drawn from the record named in the terms. Traffic and rankings are included as diagnostics, not as the result.
What does the fixed-fee option cost?
Hourly consulting runs $175–$350 an hour, projects $3,500–$25,000 and retainers $2,500–$12,000 a month, in Canadian dollars before 13% HST. The first 30-minute consultation is free.
Do I need a CRM to qualify?
No. You need a consistent record of enquiries and sales. A tidy spreadsheet can work. If records are missing, measurement can be set up first.
Do you work with any industry?
Most established Ontario businesses with a proven offer and measurable sales can be considered. Our published case studies all come from HVAC, and we label them as results from our HVAC work rather than stretching them to other sectors.
Is the partnership an investment or a loan?
Neither. Ali invests time, not money, and it's a way of paying for consulting. We don't give legal, tax or securities advice, so have your own advisers review the terms.
Why are partnerships limited?
Because each one starts with Ali's own upfront time. Taking on too many would mean doing each one badly.
How payment works, and why there's no rate card
Payment follows measurable results under custom written terms, so there isn't a single price to publish. The structure is the same for everyone: performance-based, time invested upfront, pay tied to measured results, terms in writing, limited places. The details differ because businesses differ.
A business with high margins and a short sales cycle needs different terms from one with thin margins and a six-month cycle. Publishing one percentage for both would be unfair to one of them. If you'd rather have a known cost, the pricing page lists the fixed-fee ranges.
Contracts, exits and lock-in
There's no lock-in, and every agreement says how either side can end it. A performance arrangement that's hard to exit is a bad arrangement, whichever side it traps.
A good written agreement covers at least:
- the baseline and the measure
- where the record of results is kept and who maintains it
- how payment is calculated and when it's due
- how seasons and unusual months are handled
- the term and the exit
The guide on reading a performance agreement explains each of these and what to ask. Have your own lawyer review the final document.
If you've been burned by an agency before
That experience is useful; it tells you what to insist on this time. The common complaints about agencies are reports full of activity, results that can't be traced to sales, and accounts held in the agency's name.
The partnership is designed around those three problems. Results are defined in terms of sales or similar outcomes, the record is shared, and accounts stay in your name. None of that makes success certain, but it does mean you'll know clearly whether the work is paying off. The results measurement page explains the record.
Fit: who is and isn't a good candidate
Established businesses with measurable sales and room to grow are the strongest candidates. Start-ups still testing demand, businesses whose capacity is already full, and owners who want a promised number usually aren't.
If you're not sure, the fit and baseline assessment answers the question with your own numbers. A "not yet" comes with a list of what to fix.
Timelines and reporting
Expect groundwork first, then results on the rhythm of your sales cycle, reported from the shared record. The first weeks go into the assessment, the written terms and any tracking that's missing. Growth activity follows, starting with the cheapest fixes, such as quicker replies and quote follow-up.
Reporting is deliberately plain. Each review looks at three things from the record named in the terms:
- how many genuine enquiries arrived, and from which sources
- how many became paying customers
- what those customers were worth
Traffic, rankings and ad clicks appear as supporting detail, because they help explain movement, but they aren't treated as the result. If a month looks wrong, the record is checked together before anything is concluded. The growth execution page explains what work typically sits behind those numbers.
Working with an Ontario business
We meet by video call or in person, and also work by call, text, email and shared documents. We keep Mon–Fri 9–6 Pacific hours, which in Ontario means a noon-to-9 p.m. window, and we usually reply within one business day.
To ask your own question, call or text (604) 632-4959 or email Ali@Sedighi.ca. The contact page suggests what to include so the first reply can be useful.